Beat your competitors to the top spot!
Dear Local Business Owner,
Can your potential customers find you on the first page of Google when they search for your product or service? If they can’t then your business on Google is currently invisible. Stop giving your business away to competitors and start marketing your business online now.
Did you know that by getting your business to the first page of Google search results you’ll be getting up to 10 times more customers than your competitors? Almost no one will find you on the 2nd page of the search results because less than 1% of searchers even bother to click on anything on the 2nd page!
You absolutely must be on the very first page of Google’s search results to find customers.
Here’s some stats so you can see for yourself why it’s so important to get your business to the 1st page of the Google search results:
As you can see, as a local business owner you need to make sure that your products and services are being found at the top of the online search results to reach your local market. If you’re not on the first page then you are currently only reaching a very very tiny fraction of your potential customer base.
How to get found by your potential customers on Google
Luckily there is a way to boost your local business to get it higher up the Google search results. The process is called “Local SEO”, SEO stands for Search Engine Optimisation. It might sound complicated but it can be broken down into a few different parts:
List your business on local and national business directories
There are thousands of business directories online. You may have already listed your local business on some of them. The first thing to do is to submit your business to be listed on the main directories so that Google starts to become aware that you exist.
The aim of getting a business listing isn’t so that people find your business on the directories, it’s so that you can get a website link from the directories back to your website. These are called Inbound Links and it’s the most effective way to boost the ranking of your local business on Google. However, it’s not about getting as many inbound links as possible, it’s about getting links from reputable websites that Google sees as important.
Just getting hundreds or thousands of inbound links from random websites actually has the opposite affect, it will negatively affect your website rankings instead of boosting them to the top of the first page. A bit like email spam, having too many of the wrong type of links will damage your local business’s relationship with Google.
Ask local community websites for inbound links
A very simple way to push your business up the google rankings is to get links from local community websites. Do a Google search for community centres and resident’s forums in your area. Once you’ve found their websites then ask for a business listing and a link back to your website. Quite often these types of websites have a local recommended business page where you can get your business listed.
Optimise your Google Business Listing
Aside from getting inbound links, setting up and optimising your Google Business Listing is the most effective way of finding new customers for your local business. Writing an exceptional business description and ensuring that you ask happy customers for reviews will show Google that you are a trusted business that should show up at the top of the search results.
Having a long list or happy 5 star customer reviews shows both Google and your potential customers that you are a trustworthy and reputable business. You’ll find that once you have 20 to 30 excellent reviews that you’re ranking in the Google search results will start to improve.
There is a long list of things you can do to optimise your listing. It’s a relatively easy process but can take some time to get right.
You can get my free guide to boosting your local business Google listing here, you’ll find out all of the tips that I’ve learned from experience optimising local Google business listings, I don’t hold anything back! You’ll get everything I know in an easy to use PDF manual.
Find out how you can get 10x more customers for your business by dominating Google’s search results in your local area!
Boost your Google search rankings using proven strategies from a local business marketing expert.
Enter your details below to get free access to my guide: